How it works

Trend engine, with a human at the wheel.

Cron jobs scan Amazon Movers, TikTok Shop, Reddit's r/BuyItForLife and r/INEEEEDIT, Huckberry, REI, Kickstarter, and brand DTC sites. The signals all funnel into our queue. A human (one with way too much disposable income and too much time online) approves the good ones. Approved picks land on the public site. The FOMO Index ranks what made the cut by how fast attention is building.

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